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Instant Income
Janet Switzer

Janet Switzer’s new book, Instant Income, promises you hear an immediate ‘cha-ching’ and comes and delivers ground-breaking strategies to get it.  From the exceptional mind of wealth-building guru Janet Switzer, “Instant Income” is a breath of fresh air for those struggling professionals looking to make more money doing what they love. 

Switzer has been the extra punch behind such heavy-hitters as Jack Canfield (Mr. Chicken Soup for the Soul) and her approaches to increasing profit have made her clients exorbitant amounts of additional revenue they never realized was there waiting for them. 

“Instant Income” is a collection of Switzer’s tried-and-true secrets for getting the most out of a business and its common practices.  Her tactics are brilliantly simple and by merely implementing a few, one can see an instantaneous difference. 

 The book is divided up into several parts, concentrating on bring in cash through customers, joint ventures, advertising, prospecting, sales, the internet, even finding potentially overlooked outlets for business owners to explore.  Continue reading »

Simpleology: The Simple Science of Getting What You Want
by Mark Joyner

Mark Joyner is one of the leading experts on Internet marketing, and his expertise is proven once again in this, his third book, Simpleology: The Simple Science of Getting What You Want.

While Mark’s prior books, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less and The Great Formula: for Creating Maximum Profit with Minimal Effort focus on proven marketing strategies, Simpleology offers readers a system for achieving whatever they desire. Sound too woo-woo for a business book?  It’s not.

Joyner has created an easy-to-use “manual” for using the power of your mind to achieve success in all areas of your life, and he begins by challenging readers to get a clear focus on what they really want, not what they think they “should” want. As he says “if no one was looking and you didn’t have to worry about what other people thought, what would you do?”  And before moving forward, Joyner helps you understand why you’re stuck where you are now.

Simpleology: The Simple Science of Getting What You Want covers in detail the Five Laws of Simpleology that you’ll need to achieve your goals; all are easy to understand and simple to implement (well, simple if you can overcome your inertia!).

I love Joyner’s books. Not only are they crammed with useful information, but the books’ actual layouts make reading them easy because they’re designed with wide margins, interesting illustrations, and lots of little factoids to break up large hunks of text.

If you don’t like where you life is sitting today, pick up a copy of Simpleology: The Simple Science of Getting What You Want - - you won’t regret it for a second.

Success Secrets of the Online Marketing Superstars
by Mitch Meyerson

Latest estimates put e-commerce sales at $40 billion by 2010, skyrocketing online businesses by 500 percent. But like any brick and mortar business, online business owners are going to have to attract new customers, and find a way to stand out from the crowd.

In Meyerson’s new book, Success Secrets of the Online Marketing Superstars, he reveals the secrets of 24 of the most successful online marketers, including Yanik Silver, Alex Mandossian, Mark Victor Hansen, and Joe Vitale.

Each of these online marketing superstars reveals a proven strategy, including getting more traffic, building an online brand, automating your online business, speed selling, and creating products for the web.

Unlike many “make money on the Internet” books, Meyerson’s guide contains plenty of rock-solid advice, with valuable nuggets for both the Internet newbie and the savvy online entrepreneur. Continue reading »

Strengths Finder 2.0
by Tom Rath, #1 New York Times Bestselling Author

If you feel a little like the square peg in the round hole in your work environment, it’s likely your natural talents are going untapped. Unfortunately, workplace management often focuses more on trying to strengthen your natural weakness than encouraging your natural strengths.

Solution? StrengthsFinder 2.0: A New and Upgraded Edition of the Online Test from Gallup’s Now, Discover Your Strengths by Tom Rath.

This volume, which comes with the virtual key to access an extensive online test, helps readers uncover their natural talents. The first version of this online assessment was introduced by Gallup in 2001, and in Strengths Finder 2.0, we find a new and improved version of the assessment. But beyond simply identifying a strength, the book is loaded with hundreds of strategies for applying the strengths, and for working with people in each strength category.

For example, one of my Top 5 Strengths is Maximizer.  What does that tell me? Well, as a Maximizer it means that “excellence, not average” is my measure.  As Rath writes, “Taking something from below average to slightly above average takes a great deal of effort and in your opinion is not very rewarding. Transforming something strong into something superb takes just as much effort but is much more thrilling.” Continue reading »

Winning or Losing the Financial & Retirement Race
by Robert Lamoreaux

This is not a “”get rich quick”" book. This book is for readers who are concerned bout their financial state. Robert Lamoreaux uses his extensive knowledge and experience to create a straight-forward, easy-to-read, behind-the-scenes look at the factors influencing all aspects of personal finances and future retirement.

Robert Lamoreaux is a successful attorney who has specialized in estate and financial planning throughout his career. He holds degrees from Brigham Young University and University of Utah College of law as well as certificates from many other institutes of higher education around the country.

Listen to Robert Lamoreaux

Continue reading »

Barney Rosenzweig, Executive Producer of the award-winning TV show Cagney & Lacey, and author of Cagney & Lacey and Me (release date May 2007) chronicles MGMs handling of the 25th anniversary release of the C&L DVDs.  Here’s his story. (Posted with authorization from Barney Rosenzweig) 

It never stops on Cagney & Lacey. We have always been a distaff David to “their” Goliath. Used to be Goliath was CBS and then it just came down to one very tough diminutive “giant” by the name of Leslie Moonves, the latest CBS topper. Now our fictional dynamic duo is in the hands of a wannabe major company…the little studio that could not…MGM.

They are the guys who sort of accidentally acquired the rights to Cagney & Lacey when they bought the film library for all those movies controlled by the bankrupt Orion and then, when told by me of this potential gold mine in the television vault, decided they might just try to capitalize on all those boxes on their warehouse shelf as well.

It’s a complicated business. I offered to take over the project, to relieve them, if you will, of this burden…even came up with an investor or two that would pay some pretty hefty bucks for all this. No deal. They were the wannabes and they were going to make this happen and would show me, in the process, that they were no Orion.

They got into business with SONY…a terrific company…and one headed by a good friend to Cagney & Lacey, Sir Howard Stringer. The word went out to all the SONY folk on the West Coast to meet with Barney Rosenzweig and to get a great 25th anniversary celebration of Cagney & Lacey put together. We were in the process of doing that. SONY Home Video, SONY Home Entertainment and SONY TV all were working synergistically to make something happen. There would, of course, be my book to augment all of this. Continue reading »

Talk Radio for Authors (Infinity Publishing 2007)
by Francine Silverman

About the Book

Talk Radio for Authors takes the guesswork out of finding responsive radio hosts. Each of the 230 talk radio shows includes contact information, theme and guest criteria, i.e., authors, therapists, teachers, sport coaches, so the book is suitable for anyone seeking air time.

The book also includes host bios and their opinions of the best and worst guests.

The shows are divided into 40 categories, ranging from Addition to Women.

Talk Radio for Authors is available from the publisher at http://www.buybooksontheweb.com (Category: Business/Economics- Marketing).

About the Author
Francine Silverman was a newspaper reporter for many years but her writing/marketing career really began in 2003 when she was author of two local guidebooks, Catskills Alive (1st and 2nd editions, 2000 and 2003) and Long Island Alive (2003), both published by Hunter Publishing. Having trouble marketing them and hungry for ideas, she decided to start an ezine for authors of all genres.  
 
Book Promotion Newsletter was born in March 2003.  Fran compiled a questionnaire with all her burning questions that she continues to send to each new subscriber. Two years later, she had so many creative marketing strategies from subscribers that she put together a book called Book Marketing from A-Z (Infinity Publishing 2005), containing the best marketing tactics of 325 of them.  Continue reading »

Elaine Allison
The Velvet Hammer
http://www.thevelvethammer.com/
 
Elaine, what prompted you to write The Velvet Hammer?

So many reasons, this is a long one. (There was also just as many reasons not to write the book, so read on).
 
I knew first hand, men and women had to lead differently
 
I learned this early as I worked in an all-male maximum security prison at the age of 19 as one of Canada’s first female prison guards, back in the seventies (part of affirmative action) I realized quickly, that women had to lead differently than men.  My life depended on it.  I shared these stories and examples for years, then put my experiences good or bad into a book to teach others.
 
Women kept telling me - that will work for me? 
 
While speaking and training across North America, I had many women come up to me after the session and say “That technique will work perfectly for women - you should put it into a book”.  When I mentioned they were just leadership skills that both genders could use, many of them retorted by saying no, “That way you taught us - is just kind enough, or just forthright enough without going overboard or backing down”. 
 
98% of the books on leadership, were written by men
 
When I went to the bookstore to find books written by women for women on the topic of leadership, 98% were written by men offering tactics that may not always work for women… or they were written in a tone that didn’t always resonate with me (I wondered if other women reading the books felt the same way).  I asked, was there something missing in the marketplace?  Was there a need for a mentoring “skills based” book for women, written by a woman, so more women would be encouraged to step in to leadership, or step up into more prominent leadership roles?  I believed this to be true.
 
There is still a huge gap Continue reading »

Instant Income, Strategies that Bring in the Cash for Small Businesses, Innovative Employees, and Occasional Entrepreneurs
by Janet Switzer

When Chicken Soup’s Jack Canfield says Janet Switzer’s income-producing magic turned his $572 expenditure into $31,000 in just six hours, you have to take notice! 

Switzer, the co-author of The Success Principles and a member of the Chicken Soup for the Soul Team since 1993, has developed a system of income-generating tactics that she shares with readers in her new book, Instant Income.

According the Switzer, the secret to small business growth is the ability to generate a fast and consistent income. But how to achieve that goal? By tapping previously untapped sources, analyzing existing resources, and identifying new wealth-building opportunities.

Not just a rehash of old marketing ideas, Instant Income details the nuts and bolts of real business success.  Included is information on how to:

• get others to bring in the cash
• write ads that make the phone ring
• prospect
• help your sales team
• make instant income on the Internet
• find income in overlooked assets
• turn instant income into lifetime wealth Continue reading »

By Robert Lamoreaux, JD

A realistic guide to winning the Financial, Estate, and Retirement Race.

This is not a “get rich quick” book. This book is for readers who are concerned bout their financial state. Robert Lamoreaux uses his extensive knowledge and experience to create a straight-forward, easy-to-read, behind-the-scenes look at the factors influencing all aspects of personal finances and future retirement.
Continue reading »