Using PR to Promote Your Book
Tuesday, June 29, 2010 
Guest Post by L. Drew Gerber
You have a book. You want to sell it. You want to use PR to promote it.
So which type of media outlet is going to be the one to help you do this? Will radio save the day? Will television send book sales through the roof? Will a blog drive record traffic to your site?
Well, wherever your potential readers are, that’s where you need to be. If they’re listening to talk radio shows that come on between 3 and 5 in the morning, you need to get on these shows. If the people who would be interested in your book are reading a specific section of the local paper, pitch the journalist who you envision would be the one in need of your expertise. If most of your potential readership is frequenting a specific blog, then you guessed it — start developing a relationship with that blogger.
You’ll have to research. Start in the social networking communities and find out what your target readership is already reading, watching and listening to. Everyone is sharing what he or she is interested in these days. Get on Twitter and you’ll see “so and so is currently reading this.” Visit social bookmarking sites like Digg! or Delicious, type in the keyword related to your product or expertise and see what comes up.
You might be surprised where people are getting their information. Most media outlets have an online version too, which is great because it’s cross-promotional. Some people might not listen to NPR, but they visit NPR.org to find their information. Some people might not watch their local news station, but will visit the station’s website to watch clips and so forth. You have to figure it out, though, if you want to use PR to successfully promote your book.
L. Drew Gerber is CEO of www.PublicityResults.com and creator of www.PitchRate.com, a free media tool that connects journalists and the highest rated experts. Gerber's business practices and staffing innovations have been revered by PR Week, Good Morning America and the Christian Science Monitor. His companies handle international PR campaigns and his staff develops online press kits for authors, speakers and companies with Online PressKit 24/7, a technology he developed (www.PressKit247.com). Contact L. Drew Gerber at: AskDrew@PublicityResults.com or call him at 828-749-3548.
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