Targeting Your Website Marketing to Personas

Listen to Internet marketing entrepreneur Irene Watson on how to effectively engage the persona (or archetype) of the visitors to your website. She has been effective in online marketing since 2004, learning and implementing various techniques to promote her books and businesses.

Topics of Conversation

~The importance of website presence,

~Making the site about your visitor (not you),

~Designing your site to fit a specific purpose and pattern of interaction, and

~Tailoring your site to improve response to specific Myers-Briggs typed personas.

Irene Watson is the managing editor of Reader Views, Reader Views Kids, and Inside Scoop Live. She also maintains BloggingAuthors.com. She is the author of The Sitting Swing: Finding Wisdom to Know the Difference, and co-editor of A Story That Must Be Told and Authors Access: 30 Success Secrets for Authors and Publishers.

Listen to interview with Irene Watson