Media release guru Paul Krupin is interviewed about whether News Releases are still relevant to marketing your books in the 21st century.  Krupin is the author of numerous books about publicity, search engines, and other topics.

Topics of conversation:

• So What Exactly Is A News Release?
• Why Is This So Hard To Do? What Makes This So Special?
• So What Exactly Do Media People Look For When They Receive A News Release?
• So What Do You Need To Do To Write A News Release That Really Works & Truly Gets Media Attention?
• How do you know when you’re ready?
• What Specifically Should Authors Do To Create This Galvanizing Candy – This Magic Script .
• What is the Magic Formula (DPAA+H)? (“Dramatic Personal Achievement in the face of Adversity, plus a little Humor”)
• Which Are Better For Authors To Aim At - Book Reviews Or Feature Stories & Why?
• How do you know when you achieve success with a news release?

Listen to interview

Paul J. Krupin is a former US government scientist and once-upon-a-time lawyer (best kind) would much rather be fishing on the Columbia River, which is less than a mile from where he lives in Eastern Washington State. He’s has hundreds and hundreds of publishing clients who range from NY Times best sellers (like Dan Brown, Jack Canfield, Mark Victor Hansen and Andy Andrews) to first timers and seasoned self publishers and small press publishers we know and talk with on all of the online discussion group lists.Favorite Quote - You reach happiness and success when you help the people you can help the most and get rich at the same time.

Download free ebook:  Trash Proof News Releases