Tips on Getting Into the Greeting Card Market

Topics of Conversation

Card terends: research, seasonal cards, occasional cards, and publishers

What subject areas and categories to focus on, how to stay organized

Test marketing your cards and card verse.

Seven most common mistake card writers will make

Why competition in the card business is vastly over-estimated

Kate Harper started her line of humorous greeting card from a hobby of making greeting cards for friends as gifts. Over the next 15 years, Kate’s turned her hobby into a business, manufacturing and shipping cards to over 2,000 stores, including Barnes & Noble, Whole Foods Markets and the Papyrus chain.

Two years ago, she transitioned out of manufacturing and into licensing, where she now designs cards for Recycled Paper Greetings (a subsidiary of American Greetings Corporation) and gift items for seven other companies.