If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Buzzoodle Buzz Marketing, 57 Word of Mouth Marketing Challenges for the Entire Workforce, by Ron McDaniel
I had the pleasure of reading Buzzoodle on a long, bumpy flight from Houston to Tallahassee. I’m not a great one for reading on flights (preferring instead to catch up on my marketing podcasts) but I looked forward to digging into Buzzoodle because of Ron’s innovative approach to the topic.
The premise of Buzzoodle is that every member of an organization can do something everyday to create buzz, without spending big bucks on a pricey marketing campaign. Many of the 57 ideas take less than 5 minutes to complete, and pack a powerful punch.
My favorite feature of Buzzoodle is the way each Buzz Challenge is displayed, making it easy for the reader to tell at a glance if a challenge is difficult, time consuming, has any associated cost, or technology requirement. In addition, the facing page has space for notes, comments, and suggestions for implementing the Buzz.
For example, Buzz Challenge #24: Trivia is rated Simple, Quick, Minimal Cost, Simple Technology. For this Challenge members are asked to create interesting trivia points about their company, then use the trivia to create more interest about the organization.
McDaniel’s own example was the trivia that Buzzoodle was created because of his own frustration that members of the team weren’t willing to create buzz because it wasn’t their job!
Although Buzzoodle was created to help organization and/or team members create buzz, many of the Buzz Challenges are suitable for the entrepreneur who works alone. A great example of this is Challenge #11, creating a Squidoo Expert Lens. (For the uninitiated, Squidoo was created by Seth Godin, and is a free space where anyone can create a single Web page on a specific subject. The page then becomes a portal within which you can build links and other resources.)
As someone who has worked in the marketing field, I particularly enjoyed Ron’s comments about measuring buzz results. Anyone who markets knows that measuring the results of an ad campaign are fairly simple; however measuring ROI on buzz marketing is a real challenge. One piece of McDaniel’s sage advice: If sales don’t go up it doesn’t mean buzz marketing isn’t working, it may just mean you need more time to build a critical level of buzz. Amen to that.
B
uzzoodle also contains a glossary, a chapter on creating your own buzz strategy, how to create buzz, and 9 ways NOT to create buzz. Buzzoodle is published by Buzzoodle Publishing, costs a mere $17.95, and is available at Amazon.com
Our recommendation: Buy a copy for yourself and everyone who works for you.
About the Author
Ron McDaniel is a Buzz Marketing Expert. His speciality is helping small and medium-sized businesses build more buzz with the advocates they already have - - like employees, customers, and fans. He is also available as a buzz marketing coach.
Stumble it!
