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This article was submitted by Francine Silverman, author of
Talk Radio for Authors: Getting Interviews Across the U.S. and Canada
As an on-line publicist for some 80 authors, I try to get them spots on talk radio shows. I have been successful in matching guests with hosts in many instances, but in the process have discovered an interesting phenomenon – something I call “rookie radio.” This does not refer to the caliber of the show or station, but rather the lack of information on the website.
Go to any talk radio station, especially terrestrial (those on the air with call letters), and you’ll find them sorely lacking. You may find the bios of the hosts but not the theme of their shows, or the theme of their shows but no contact information, or whether or not they invite guests, and, if so, what kind?
In contrast, authors with websites seek to promote their books on their sites with a bio of the author, excerpts, guest book, articles, and myriad other ways to showcase themselves and their books.
This shortage of information not only shortchanges guests but listeners as well.
Most shows stream on the Internet, but how does someone on the East Coast know that a show on the West Coast would interest them if there is no description of the show?
Seems to me that radio hosts want as many listeners as possible so why keep their shows a secret from the public?
I studied five talk radio sites at random and wrote to each station, including the above paragraphs of my article and pointing out to them what was missing from their websites. I only received one reply – from Tom Collins, acting general manager at WBCK/WBFN/WRCC and operations director at WBCK/WBXX/WRCC/WBFN in Battle Creek Michigan. Continue reading »










